Strategy makes the difference between a successful company & a failure ? The word has its origins in Greek :

‘Strategia’ = “generalship”

‘Stratos’ = “army”

‘agein’ = “to lead”.

In military science, strategy refers to the large scale plan for how the generals intend to fight & win a war. Strategy is about making choices to have A Winning Proposition to not only preserve resources, but leverage & multiply ….. in the Creation of Value ….. (in the same order as below) :

• To Create Value for customers
• To Build ROI for organisation

A Unique ‘Causal’ relationship exists between ‘Strategy’ and ‘Confidence’. The approach to Strategy has to be with full confidence ….. in one’s intentionality, in capability, in execution, in insights, in people…..

….. And deep insights, robust strategy, capable team ….. in turn lead to Confidence !!

Confidence is contagious & so is lack of confidence & a customer (as well as your enemy) will recognize both.

General Patton, having studied in detail and read his opponent Rommel’s book, exclaims after scoring over Rommel in battle “Rommel, you b******, I read your book !!”

A quote from General Patton captures the ‘Strategy – Confidence’ correlation beautifully : “A man must know his destiny. If he does not recognize it, then he is lost. By this I mean, once, twice, or at the very most, three times, fate will reach out and tap a man on the shoulder. If he has the imagination, he will turn around and fate will point out to him what fork in the road he should take, If he has the guts, he will take it.”

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